Sunset Fisterra/ Sunset Nachiktasuura (Japan)
Introduction
Fisterra and Nachikatsuura seal their twinning with an unforgettable broadcast.
Thw towns of Fisterra and Nachikatsuura, twinned since November 2023, definitively consolidated their union with a unique event: the simultaneous broadcast of the sunset in the western Finis Terrae and the sunrise in the eastern end of Eurasia. This extraordinary phenomenon, wich only occurs twice a year, symbolized the special conecction between both communities.
The event celebrated the cultural richnesss of two countries where the sun occupies a prominent place in their ancient traditions, and united two pilgrimage routes declared worl heritage: el camino de Santiago in Galicia and the Kumano Kodo in Japan.
Galicians, Japanese and viewers from al over the world enjoyed this live experience through numerous channels and platforms, achieving a notable international impact. The 45 minutes of broadcast was masterfully directed by Jorge Mira, physicist and professor at the University of Santiago de Compostela, and included the participation of prominent authorities such as Miguel Gómez, minister counselor of the Spanish Embassy in Japan, Valentín González Formoso, president of the Provincial Council Of A Coruña; and Áurea Domínguez, mayor of Fisterra.
The event was also attended by numerous personalities, including Xosé Merelles, director of Tourism Of Galicia; Xosé Regueira, vicepresident of the Provincial Council of A Coruña and head of the Tourism area, promoter of the initiative; and representatives of the municipalities of the Costa da Morte and the professional Association of Tourism Costa da Morte (APTCM).
Relive this magical moment and celebrate the encounter between two cultures united by sunlight and the spirit of pilgrimage.
https://solpor.eu/fisterra-nachikatsuura/
The media impact was international in nature through an action that simultaneosly values and makes visible the natural, cultural and landscape heritage of two destinations. An action that brings cultures together and unites peoples throught the observation of the sun, an entity of worship for our ancestors and that has endured since the dawn of time.
It is worth highlighting the extraodinary media impact that this innovative initiative had. The main national media (Telecinco, RTVE,Cadena Ser, Cope, Onda Cero, ABC, among others) and Japan echoed the news, occupying newspaper covers and primetime television slots, which has an international impact.
La voz de Galicia data: 7.658 live views + 4.658 post-video views, 357 hours of views, 12thousand impressions.
On Facebook: 7.658 live views, reach 13.000, 5.000 minutes played.